ETERNAL WORLD Showcases Advanced Water Filtration Media Solutions at KBC 2026 Shanghai

The 30th China International Kitchen & Bathroom Facilities Exhibition (KBC 2026), a four-day event, successfully concluded on May 29 at the Shanghai New International Expo Centre. As one of the most influential annual events in the kitchen and bathroom industry, this exhibition brought together leading global sanitary ware brands, supply chain enterprises, and industry professionals to explore the latest trends and future developments.

Shandong ETERNAL WORLD New Material Co., Ltd. made a remarkable appearance at Booth E3B43, showcasing its complete range of water filtration media specially designed for bathroom and sanitary applications. Leveraging its strong technical expertise, mature full-scenario water treatment solutions, and customized service capabilities, ETERNAL WORLD received widespread recognition from domestic and international visitors, making the exhibition a great success.

Focusing on Water Health for Bathroom Applications

Under the theme of "Comprehensive Water Filtration Media Solutions for Bathroom Water Health," ETERNAL WORLD highlighted the industry's ongoing transformation toward healthier, more functional, and premium bathroom products. The company presented four core filtration media product lines designed to address common challenges in household bathing and sanitary water systems, including residual chlorine, bacterial growth, scale formation, and limited water quality functionality.

These innovative solutions help enhance the performance and value of bathroom end products, attracting extensive attention from sanitary ware manufacturers, international buyers, product developers, and designers.

Four Core Product Series Delivering Full-Scenario Bathroom Water Solutions

At the exhibition, ETERNAL WORLD showcased its four flagship filtration media series, covering a wide range of bathroom and water treatment applications. Backed by excellent performance and authoritative certifications, the products became a major attraction at the event.

Star Product: Calcium Sulfite Dechlorination Media

The company's flagship Calcium Sulfite Dechlorination Media attracted significant attention for its outstanding chlorine removal performance.

Utilizing ETERNAL WORLD's proprietary LSR Slow-Release Technology, the media can remove up to 99.9% of residual chlorine within just 0.2 seconds, significantly outperforming traditional activated carbon filtration materials. Certified under NSF/ANSI 177, the product provides stable water flow, long service life, and maintains highly effective dechlorination performance even after treating 8,000 liters of water.

It is widely used in shower filters, dechlorination systems, and various bathroom water treatment accessories, making it an ideal filtration material for premium skincare-focused shower products. Live demonstration tests at the exhibition clearly showcased its superior performance, earning strong interest from international brands and high-end bathroom manufacturers.

High-Performance Antibacterial Media

The Antibacterial Filtration Media offers an antibacterial rate of up to 99.9%, effectively inhibiting bacterial growth in water systems and preventing secondary contamination within pipelines and water tanks.

Suitable for intelligent toilets, faucet filters, and pre-filtration systems, the product also supports customized colors and performance specifications to meet the design and functional requirements of different brands, providing excellent flexibility for product development.

High-Efficiency Anti-Scale Media

Designed specifically to address scale buildup in bathroom equipment, the Anti-Scale Filtration Media utilizes a dual chelation mechanism to effectively reduce calcium and magnesium ion deposition, thereby inhibiting scale formation.

This solution significantly extends the service life of intelligent toilets, electric water heaters, and plumbing systems. Certified under both REACH and RoHS, the product is environmentally friendly, safe, and ideal for household applications. On-site scale comparison demonstrations allowed visitors to directly observe its effectiveness.

Mineral Gem® Mineralization Media

As a premium wellness-oriented solution, Mineral Gem® Mineralization Media continuously releases beneficial minerals such as metasilicic acid and strontium, improving water quality and creating a spa-like bathing experience.

The product helps bathroom brands develop differentiated wellness-focused products and unlock new value propositions in the premium sanitary ware market.

Comprehensive Customization Services

In addition to its core product lines, ETERNAL WORLD offers customized filtration media in various forms, including:

• Spherical balls

• Cylindrical sticks

• Granules

• Powders

These customizable options are compatible with a wide range of filter cartridge structures and bathroom product designs. The company provides one-stop supply chain support covering product selection, solution development, customization, and mass production.

International Certifications Demonstrate Strong Technical Strength

As a high-tech enterprise with 33 years of experience in water filtration media development and manufacturing, ETERNAL WORLD has consistently maintained strict quality standards and continuous innovation.

The company's comprehensive certification portfolio includes:

• NSF International Drinking Water Safety Certification across its filtration media product range

• NSF/ANSI 177 Compliance for Calcium Sulfite Dechlorination Media

• SGS REACH and RoHS Certifications for antibacterial and anti-scale product series

• Membership in the Water Quality Association (WQA) of the United States

These certifications ensure that ETERNAL WORLD's products meet international market requirements and are well suited for both domestic applications and global export markets.

Demonstrating Real-World Applications

During the exhibition, ETERNAL WORLD also showcased finished application samples incorporating its proprietary filtration media, including:

• Shower filter systems

• Intelligent toilet filtration modules

• Water heater pre-filtration cartridges

These demonstrations enabled visitors to clearly understand how filtration media can enhance end-product performance, effectively illustrating the company's philosophy of "Empowering Product Upgrades Through Advanced Materials." The displays also significantly improved communication efficiency with potential partners.

Driving Innovation in Healthy Water Solutions

Since its establishment in 1993, Shandong ETERNAL WORLD New Material Co., Ltd. has been dedicated to the research, development, and manufacturing of ceramic water filtration materials. The company holds multiple independently developed invention patents and continues to optimize products for specific bathroom and water treatment applications.

As consumer demand shifts toward healthier and more comfortable water usage experiences, competition within the bathroom industry is evolving from basic functionality toward health, wellness, and premium quality. Water filtration media has become one of the most critical components driving this transformation.

Looking Ahead

The successful conclusion of KBC 2026 not only served as a platform to showcase ETERNAL WORLD's latest technological achievements but also provided valuable opportunities to connect with customers, explore market trends, and strengthen industry partnerships.

During the four-day exhibition, the company welcomed hundreds of domestic and international visitors and reached multiple preliminary cooperation agreements, further expanding its global market presence and strengthening its influence in the bathroom water treatment sector.

Although the exhibition has ended, ETERNAL WORLD's commitment to innovation continues. Moving forward, the company will remain focused on bathroom water health solutions, continuously advancing technology, improving product quality, and optimizing customer service. Through efficient, safe, and customized filtration media solutions, ETERNAL WORLD aims to empower bathroom manufacturers worldwide and contribute to the industry's development toward healthier, higher-quality, and more premium water experiences for families around the globe.